• Business/Marketing

    How to Write Promotional Outdoor Signs That Sells

    When creating your promotional outdoor signage, there are some important tips and pointers to keep in mind, here is the ff.: Write in a headline: Writing a catchy headline is business jargon for removing unnecessary words from your copy. Use the ten-to-one rule: Use the ten-to-one rule for properly sized fonts and letter spacing. A ten-by-three-foot area on the left and right side of your copy will make your headline look twice smaller. You can always go back later and re-size your headlines for more readability. Keep it short but direct. Make your headline a question: Your headline is your chance to sell your product. Use the five-to-one rule: Use…